Dove hired a forensic artist to draw how women see themselves versus how others see them - the results are moving.
I really, really like this commercial. The pacing and lighting are lovely while the message really hits home. Way to go Dove, marketing that works for me and makes me want to purchase your products!
And then the problems surface! I love when my immediate reactions to things are challenged and my eyes open to other, critical interpretations. Honestly, I love it! It feeeeeeeeels like learning.
“Then there is the issue of hypocrisy. Dove is owned by Unilever, which promotes skin-lightening creams in countries such as India. Unilever also owns Axe, a brand notorious for ads that portray women as squealing fembots subservient to Axe deodorant-wearing men. Can a company whose job is to sell personal care products truly be a role model for women’s self-acceptance?” (http://www.theglobeandmail.com/life/the-hot-button/dove-has-it-wrong-its-probably-better-not-to-think-about-your-looks/article11287224/)



